another definition in the dictionary:
Product_Depth_(-see Product Line Length.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
see Product Line Retrenchment.
Account_Strateg
broad methods employed in achieving the objectives set by a salesperson for a particular account. ...
another definition in the dictionary:
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Australian_Prod-a number allocated systematically to a product to distinguish it by producer, size, style, etc, the number, also translated into bar code form, is used in marketing decision-making, including stock control and inventory level adjustment. See Bar Code.
External_Market
relatively uncontrollable factors outside the firm which influence its decision making. See Internal ...
another definition in the dictionary:
Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Marital_Status
whether an individual is married, single, divorced or widowed, an important variable in demographic ...
another definition in the dictionary:
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.
Customer_Driven
a system of distribution designed with customer requirements rather than a company's convenience in ...
another definition in the dictionary:
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...
another definition in the dictionary:
Electronic_Fund-a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.