another definition in the dictionary:
Environmental_F-attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.
Compensation-remuneration for work done on behalf of another.
current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a ...
another definition in the dictionary:
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Sales_Promotion-a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
Perceived_Risk
see Risk. ...
another definition in the dictionary:
Customer_Orient-see Customer-Oriented Management.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...
another definition in the dictionary:
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.
Price_Space
the price difference between items in a product line, having the right amount of price space is ofte ...
another definition in the dictionary:
Selective_Selli-see Selective Distribution.
Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.
Flanking_Strate
see Flanking Attack, Flanking Defence. ...
another definition in the dictionary:
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.