Marketing Dictionary

another definition in the dictionary:

Benjamin_Frankl-see Balance Sheet Close.

Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.

List_Brokers

firms which compile and sell mailing and prospect lists.



see also:

Catalogue_Retai
retailers who mail catalogues to their customers and maintain showrooms where samples of the product ...

another definition in the dictionary:

ATC-See Average Total Cost.

Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.

Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...

another definition in the dictionary:

Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.

Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.

Selective_Bindi
the customising of magazines and similar print media for specific groups of subscribers and advertis ...

another definition in the dictionary:

Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.

Polyopsony-a market situation in which there are no large buyers but many small ones.

Marketing_Advan
the competitive edge that can be gained by more accurately identifying customer needs and wants and ...

another definition in the dictionary:

Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.

Demand-a measure of those in a market who wish to buy a product and can afford to do so.

Bundled_Pricing
see Bundling. ...

another definition in the dictionary:

Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.

CPT-abbrev. Cost-Per-Thousand.


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