another definition in the dictionary:
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Mission-see Corporate Mission.
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
see also:
Functional_Midd
see Functional Wholesalers. ...
another definition in the dictionary:
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
Display_Aids
see Visual Aids. ...
another definition in the dictionary:
Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
Price_Sensitivi-see Price Elasticity.
Advocacy_Advert
a paid, overtly-sponsored communication or message which presents information or a point of view on ...
another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Lagged_Effect
see Lagged Response. ...
another definition in the dictionary:
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
Corporate_Logo
a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or orga ...
another definition in the dictionary:
Lagged_Effect-see Lagged Response.
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
