another definition in the dictionary:
Consumer_Attitu-see Attitudes.
Franchise_Exten-see Brand Extension.
the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Predatory_Prici
a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower th ...
another definition in the dictionary:
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Price_Elastic_S
segments of the market which are more responsive to price changes than other segments of the market. ...
another definition in the dictionary:
Media_Schedule-a plan which outlines when and how often a company will advertise.
Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
Profit_Centre
a division of an organisation with responsibility for generating its own income, and with accountabi ...
another definition in the dictionary:
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Media_Council_o-a body which represents the interests of advertisers, advertising agencies and the media.
Sales_Forecast
an estimation of the likely volume of sales, measured in dollars and units, for a future planning pe ...
another definition in the dictionary:
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
Planning-see Strategic Planning, Marketing Planning, Sales Planning.