another definition in the dictionary:
Publicity-corporate or product promotion that is obtained free of charge.
Bundled_Pricing-see Bundling.
Loading_Objecti
one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
see also:
Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...
another definition in the dictionary:
Consumerism-a social movement intended to safeguard the rights of consumers.
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...
another definition in the dictionary:
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Free_Samples-see Samples.
Consumer_Credit
finance made available by leading companies to consumers for purchases with arrangements having been ...
another definition in the dictionary:
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
Comparison_Adve-see Comparative Advertising.
CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...
another definition in the dictionary:
Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.
Prestige_Produc-items of superior quality, high status merchandise.
Account_Executi
see Account Manager. ...
another definition in the dictionary:
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.
