Marketing Dictionary

another definition in the dictionary:

Publicity-corporate or product promotion that is obtained free of charge.

Bundled_Pricing-see Bundling.

Loading_Objecti

one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.



see also:

Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...

another definition in the dictionary:

Consumerism-a social movement intended to safeguard the rights of consumers.

Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.

Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...

another definition in the dictionary:

Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.

Free_Samples-see Samples.

Consumer_Credit
finance made available by leading companies to consumers for purchases with arrangements having been ...

another definition in the dictionary:

Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.

Comparison_Adve-see Comparative Advertising.

CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...

another definition in the dictionary:

Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.

Prestige_Produc-items of superior quality, high status merchandise.

Account_Executi
see Account Manager. ...

another definition in the dictionary:

Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.

Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.


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