another definition in the dictionary:
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.
Local_Buy
the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
see also:
Mail_Surveys
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep i ...
another definition in the dictionary:
Polyopoly-a market situation in which there are no large sellers but many small ones.
Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.
Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...
another definition in the dictionary:
Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the su ...
another definition in the dictionary:
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.
Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial annou ...
another definition in the dictionary:
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.
