Marketing Dictionary

another definition in the dictionary:

Marketing_Expen-a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.

Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.

Logistical_Func

one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.



see also:

Clincher
an additional inducement offered to a potential buyer by a salesperson in order to close a sale, ind ...

another definition in the dictionary:

In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.

Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.

Marketing_Audit
the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing stru ...

another definition in the dictionary:

Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.

Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.

Decision_Tree
a decision-making tool in which alternative options are portrayed graphically as branches on a tree, ...

another definition in the dictionary:

Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.

Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.

Place_Utility
the value given to a product by virtue of the fact that it is where it is wanted. ...

another definition in the dictionary:

Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.

Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.


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