another definition in the dictionary:
Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Logistical_Func
one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.
see also:
Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strat ...
another definition in the dictionary:
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Sales_Agents-see Outside Sales Facilities.
Price_Packs
a type of sales promotion in which consumers are offered a reduction in the regular price of a produ ...
another definition in the dictionary:
Price_Taker-any firm which is unable to influence the general level of commodity prices by altering the quantity of the product produced, a firm operating in a perfectly competitive market situation is, necessarily, a price-taker. Price-takers are sometimes also referred to as Quantity Adjusters as their chief decision is to adjust the amount they produce to a given price. See Perfect Competition.
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Information_Ori
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Personal_Income-the wages, salary, etc. earned by an individual.
Advertising_Ela
measurements of the effect on other marketing variables of various levels of advertising expenditure ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...
another definition in the dictionary:
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
