another definition in the dictionary:
Floor_Price-see Price Floor.
Channel_Leaders-see Channel Captain.
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Geographical_Pr
a pricing method in which customers bear the freight costs from the producer's location to their own ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Physical_Distri
the storage, handling and movement of goods within an organisation and their shipment to customers. ...
another definition in the dictionary:
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
another definition in the dictionary:
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Price_Brand
see Fighting Brand. ...
another definition in the dictionary:
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
Maslow_s_Hierar
a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innat ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.