another definition in the dictionary:
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
Cross_Over_Sell-see Cross-Selling.
Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
see also:
Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media. ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...
another definition in the dictionary:
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
By_Product
a secondary product produced during the process of manufacturing another. ...
another definition in the dictionary:
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Product_Knowled
detailed knowledge of a product's features and benefits required by a salesperson to persuade a pros ...
another definition in the dictionary:
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
