another definition in the dictionary:
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Geographical_Pr-a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
Non_Monetary_Pr
that which it costs a consumer, other than money, to buy a product, the non-monetary price of purcha ...
another definition in the dictionary:
Brinkmanship-a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further, the second party must call the bluff at the risk of losing the business.
Corporate_Logo-a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.
Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...
another definition in the dictionary:
Odd_Even_Pricin-see Odd Pricing.
Market_Accessib-see Accessibility.
Acid_Test_Ratio
one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by cur ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
Commodity_Rate
a rate which is applied in any situation where freight is product specific rather than based on volu ...
another definition in the dictionary:
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Bias
see Interviewer Bias. ...
another definition in the dictionary:
Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.