another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
see also:
Display_Allowan
a type of trade sales promotion in which buyers are given incentives in the form of price reductions ...
another definition in the dictionary:
Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.
Capitalist_Syst-see Free Market System.
Marketing_Contr
an individual, usually with training in finance and marketing, responsible for analysing and evaluat ...
another definition in the dictionary:
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Price_Ceiling
A price, usually imposed by law, above which market prices are not permitted to rise, also called a ...
another definition in the dictionary:
Product_Line-a group of products manufactured or distributed by an organisation, similar in the way they produced or marketed, for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
Kanban-see Just-In-Time Inventory System.
Reactive_Market
evaluation and control systems in which management finds that marketing performance is not satisfact ...
another definition in the dictionary:
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
Geographic_Vari-area or regional differences used to segment a market.
Adoption_Sequen
see Adoption Process. ...
another definition in the dictionary:
Baby_Boomers-the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
