Marketing Dictionary

another definition in the dictionary:

Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.

Compensation-remuneration for work done on behalf of another.

Loss_Leader

a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.



see also:

Market_Factor
any external variable affecting the level of a company's sales. ...

another definition in the dictionary:

Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.

Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.

Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...

another definition in the dictionary:

RDC-abbrev. Regional Distribution Centre.

Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.

Sales_Resistanc
anything the prospective buyer says or does to prevent or delay the salesperson from closing the sal ...

another definition in the dictionary:

Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.

Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.

Primary_Demand
demand for a product class rather than for a particular brand within the class. ...

another definition in the dictionary:

Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.

DMA-See Designated Marketing Area.

Customer_Value_
an organisation's rating of the value it provides to its customers relative to that provided by its ...

another definition in the dictionary:

Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.

Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error