another definition in the dictionary:
Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.
Clutter_Level-See Clutter, Audience Tune-Out.
Loss_Leader_Pri
the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices. See Loss Leader.
see also:
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
another definition in the dictionary:
Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
Product_Managem
a system which ensures that total marketing control of a product line or brand rests with the person ...
another definition in the dictionary:
Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.
List_Brokers-firms which compile and sell mailing and prospect lists.
Packaging
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a ...
another definition in the dictionary:
Copy_Testing-the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points, or the post-testing of advertising copy, usually by asking respondents to look through an actual magazine and then comment on advertisements they remember.
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Generic_Product
unbranded products identified only by product category. ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
Assembly_Market
see Assemblers. ...
another definition in the dictionary:
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Audit-see Marketing Audit.
