another definition in the dictionary:
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Lost_Account_Ra
a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
see also:
Desire_Competit
all companies and organisations offering a product that the consumer desires immediately. See Compet ...
another definition in the dictionary:
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Agricultural_Co
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale ...
another definition in the dictionary:
Barriers_to_Ent-see Access Barriers, Market Entry Barrier.
Advertising_Pla-the basic issues or selling points that a company wishes to have included in an advertising campaign.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Celebrity_Endor-see Celebrity Testimonials.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
ADMA
abbrev. Australian Direct Marketing Association. ...
another definition in the dictionary:
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Evaluative_Crit-features of a supplier, product, etc. considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.
Directories_
classified lists of names and adresses of individuals and organisations used in selling for prospect ...
another definition in the dictionary:
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
