another definition in the dictionary:
Market_Atomisat-see Complete Segmentation, Custom Marketing.
Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.
a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Line_Organisati
an organisational structure in which authority moves down in a line from the chief executive, typica ...
another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Direct_Response
a form of non-store retailing in which customers order merchandise by mail or telephone and the good ...
another definition in the dictionary:
Product_Portfol-the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width.
Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.
Caveat_Emptor
a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibili ...
another definition in the dictionary:
Full_Line_Depar-a department store which offers many different lines of products, including clothing, sporting goods, food, furniture, electrical goods, etc., and many diffrent services, including wrapping, delivery and credit. See Limited-Line Department Store.
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
Stagflation
a term coined to describe a situation which exists in an economy when high unemployment and rising p ...
another definition in the dictionary:
Materials_Handl-the activities involved in the physical handling and moving of inventory.
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Fear_Appeals_in
advertising messages which use fear as their focus, often employed in public service announcements, ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.