another definition in the dictionary:
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Lottery
a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.
see also:
Corporate_Plann
planning at the highest level in an organisation, involving an analysis of the current situation, th ...
another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Pass_Up_Method
handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially ...
another definition in the dictionary:
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
Open_Ended_Ques
a question that allows the respondent the opportunity to express an opinion in his or her own words. ...
another definition in the dictionary:
Profit_Maximisa-see Current Profit Maximisation.
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Causal_Research
marketing research which examines the cause-and-effect relationship among variables. ...
another definition in the dictionary:
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Fictitious_Pric
the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $4 ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
