another definition in the dictionary:
Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.
Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.
products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
Growth_Rate-see Market Growth Rate.
Brand_Life_Cycl
a concept, building on the product life cycle concept, which states that brands also have a life cyc ...
another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Buying_Signals-signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy.
Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...
another definition in the dictionary:
Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Skim_the_Cream_
see Market Skimming Pricing. ...
another definition in the dictionary:
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
Role_Playing-an exercise commonly used in sales training in which one person acts the part of a salesperson and another a buyer to practise selling skills.
Sales_Volume
the total revenue produced or the total number of units of a product sold in a given period. ...
another definition in the dictionary:
Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.