another definition in the dictionary:
Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Low_Involvement
products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
see also:
Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...
another definition in the dictionary:
Benefit_in_Rese-see Incentive Close.
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Price
the value agreed upon by the buyer and the seller in an exchange, one of the four controllable varia ...
another definition in the dictionary:
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
Prospecting
the first step in the selling process, the activity of seeking out potential customers. ...
another definition in the dictionary:
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
AIA
abbrev. Advertising Institute of Australia. ...
another definition in the dictionary:
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
