another definition in the dictionary:
Off_Price_Retai-a retail store specialising in buying leading brand items in bulk for resale at discount prices.
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study t ...
another definition in the dictionary:
Buying_Situatio-see Buy Classes.
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...
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Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Marketing_Infor-an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions, its four major components are an internal records bank (internally generated marketing information), a marketing intelligence bank (information from external sources), an analytical bank (statistical techniques and mathematical models), and an 'ad hoc' marketing research bank (research into non-recurring problems).
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...
another definition in the dictionary:
Premium_Pricing-see High-Price Strategy.
Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
Negative_Demand
demand for products which consumers dislike and would prefer not to have to purchase. Negative deman ...
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Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Aided_Recall_Te-a method of post-testing the effectiveness of an advertisement or advertising campaign, respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
Emotional_Appea
advertising messages, usually based on imagery rather than information, which attempt to achieve the ...
another definition in the dictionary:
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Inventory_Carry-see Holding Costs.