another definition in the dictionary:
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.
MAANZ
abbrev. Marketing Association of Australia and New Zealand.
see also:
All_We_Can_Affo
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the ...
another definition in the dictionary:
Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Contract_Carrie
a transportation firm operating exclusively in one industry and contracted to particular firms. ...
another definition in the dictionary:
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Relative_Market-the size of a company's share of the market compared to that of competitors.
Battle_of_the_B
a term used in reference to the often intense competition between manufacturers' brands, wholesalers ...
another definition in the dictionary:
Export_Import_A-an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Direct_Competit
advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive ...
another definition in the dictionary:
Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.
Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
Intermodal_Tran
a shipping method in which two or more modes of transport are used, for example, where containerised ...
another definition in the dictionary:
Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
