another definition in the dictionary:
Selling_Proposi-see Unique Selling Proposition.
Slotting_Allowa-a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.
MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
see also:
Product_Line_Mo
a strategy in which items in a product line are modified to suit modern styling and tastes and re-la ...
another definition in the dictionary:
Extensive_Decis-see Extensive Problem Solving.
Counsellor_Appr-see Adviser Close.
Inelasticity_of
demand which is not greatly affected by a change in the price of the product. See Elasticity of Dema ...
another definition in the dictionary:
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
Franchise_Exten
see Brand Extension. ...
another definition in the dictionary:
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Full_Service_Wh-a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
Inbound_Telemar
telemarketing in which a company receives telephone orders and enquiries from customers, often, toll ...
another definition in the dictionary:
Embedding-a form of subliminal advertising, the concealing of imagery in various products and advertisements to appeal to the subconscious drives of potential customers. See Subliminal Advertising.
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
Microsegmentati
the division of a market into smaller groups of customers on the basis of more narrowly defined need ...
another definition in the dictionary:
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
