Marketing Dictionary

another definition in the dictionary:

Market_Speciali-see Market Nicher.

Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.

MBO

abbrev. Management by Objectives



see also:

Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...

another definition in the dictionary:

Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.

Company_Mission-see Corporate Mission.

Special_Rate
see Commodity Rate. ...

another definition in the dictionary:

Service_Intangi-see Intangibility.

Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.

Multiple_Market
more than one distribution channel serving either a single market or different target markets. See M ...

another definition in the dictionary:

Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.

Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.

Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...

another definition in the dictionary:

Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.

Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.

Inbound_Telemar
telemarketing in which a company receives telephone orders and enquiries from customers, often, toll ...

another definition in the dictionary:

Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.

Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.


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