Marketing Dictionary

another definition in the dictionary:

Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.

Just_In_Time_Pu-see Just-In-Time Inventory System.

MCA

abbrev. Media Council of Australia



see also:

Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...

another definition in the dictionary:

Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.

Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.

Sales_Managemen
the process of planning, organising, controlling and evaluating the activities of the sales force. ...

another definition in the dictionary:

Brand_Map-see Perceptual Mapping.

Brand_Licensing-the leasing of the use of a brand to another company.

Off_Price_Retai
a retail store specialising in buying leading brand items in bulk for resale at discount prices. ...

another definition in the dictionary:

Designated_Mark-See Area Of Influence.

Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.

Competitive_Adv
that which one firm can do better than another to satisfy consumer needs and wants. ...

another definition in the dictionary:

Advertising_Fed-an association representing the interests of Australian advertising agencies.

Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.

Counsellor_Appr
see Adviser Close. ...

another definition in the dictionary:

MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.

State_of_Mind_S-see Psychographics.


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