another definition in the dictionary:
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
MRSA
abbrev. Market Research Society of Australia.
see also:
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Buying_Cycle
the time taken by an organisation to complete its decision to buy. ...
another definition in the dictionary:
Brand_Acceptanc-see Brand Loyalty.
Determinance_Mo-a model used in the study of consumer decision processes to evaluate alternative brands. The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute. Thus, the decision is made on the basis of a less important attribute. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Dissonance
see Cognitive Dissonance. ...
another definition in the dictionary:
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Line_Pruning
see Product Line Pruning. ...
another definition in the dictionary:
Social_Class-the level of society to which an individual belongs, Australians, generally, perceive themselves as being members of either the upper-middle class, middle class or working class.
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Free_Standing_I
brochures, leaflets and similar advertising material distributed with magazines and newspapers as lo ...
another definition in the dictionary:
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
