another definition in the dictionary:
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Macro_environme
the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
see also:
Diversification
a growth strategy in which an organisation takes on new products and new markets at the same time. S ...
another definition in the dictionary:
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Pressure_Sellin
see High Pressure Selling. ...
another definition in the dictionary:
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
Acceptable_Pric-an expectation in the minds of consumers regarding price levels for a product category, consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, or above it because the expected benefit of the product is not worth the price.
Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...
another definition in the dictionary:
Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.
Psychological_R-see Risk, Emotional Risk.
Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the A ...
another definition in the dictionary:
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Lagged_Effect-see Lagged Response.
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
another definition in the dictionary:
Product_Line_Ex-one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Differentiated Segmentation Strategy.
Purchase_Allowa-see Off-Invoice Allowance.
