another definition in the dictionary:
Product_Based_C-see Product Form Competitors.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
Macromarketing
the study of marketing decision-making from a societal perspective. See Micromarketing.
see also:
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...
another definition in the dictionary:
Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventory System.
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division. ...
another definition in the dictionary:
Budget_Determin-see Advertising Budget Determination.
Reorder_Level-see Economic Order Quantity.
Counterfeiting
the copying of a competitor's well-known products. Some counterfeit products are intended to look as ...
another definition in the dictionary:
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Personal_Income-the wages, salary, etc. earned by an individual.
Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...
another definition in the dictionary:
Database-eting.
Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.
Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product. ...
another definition in the dictionary:
Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Drummers-a nineteenth century term of American origin for a travelling salesperson.
