another definition in the dictionary:
Product_Failure-a product that does not meet management expectations in the marketplace.
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
see also:
Source
see Sender. ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Business_Plan
a blueprint for building a company, containing a definition of the company's mission, identified opp ...
another definition in the dictionary:
Skimming-see Market Skimming Pricing.
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Flighting
scheduling advertising campaigns in irregular bursts followed by periods of relative or complete ina ...
another definition in the dictionary:
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Price_Leader
a firm whose prices set a lead for other firms in the industry to follow. ...
another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Sell_In-see Selling-In.
Service_Form_Co
organisations offering products of different types which can help an individual to fulfil a particul ...
another definition in the dictionary:
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
