another definition in the dictionary:
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Macrosegmentati
the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
see also:
Desk_Research
see Secondary Research. ...
another definition in the dictionary:
Innovation-the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Market_Diversif
a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its ...
another definition in the dictionary:
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
Marital_Status
whether an individual is married, single, divorced or widowed, an important variable in demographic ...
another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...
another definition in the dictionary:
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Niche
see Market Niche ...
another definition in the dictionary:
Service_Perisha-see Perishability.
Life_Stage_Buyi-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life Cycle.
