Marketing Dictionary

another definition in the dictionary:

Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..

Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.

Mail_Order_Hous

a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.



see also:

Routine_Rebuy
see Straight Rebuy. ...

another definition in the dictionary:

Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.

Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.

Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...

another definition in the dictionary:

Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.

Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.

Model
a set of variables and their interrelationships which are designed to represent some some real syste ...

another definition in the dictionary:

Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.

Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.

Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...

another definition in the dictionary:

Consumer_Credit-finance made available by leading companies to consumers for purchases with arrangements having been made for the loan to be repaid with interest.

Piggyback-a system of transportation requiring the transfer of containers from truck to rail. See Birdyback, Fishyback.

Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the targ ...

another definition in the dictionary:

Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.

Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.


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