another definition in the dictionary:
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Demand_Inelasti-see Inelasticity of Demand.
Mail_Order_Sell
a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
see also:
Single_Niching
a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
Laboratory_Test
see Accelerated Test Marketing. ...
another definition in the dictionary:
Fad-a product, especially a fashion, that comes quickly to the attention of an eager public, achieves peak sales in a relatively short time, and rapidly declines in popularity, that is, a popular product with a particularly short life cycle. See Fashion.
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Image_Pricing
see Psychological Pricing, Prestige Pricing. ...
another definition in the dictionary:
ASCC-abbrev. Australian Standard Commodity Classification.
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Corporate_Strat
see Strategic Planning. ...
another definition in the dictionary:
Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
