Marketing Dictionary

another definition in the dictionary:

Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.

Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.

Mail_Order_Sell

a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.



see also:

Sales_Planning
the assessment of the current situation in a sales region, the setting of objectives, the formulatio ...

another definition in the dictionary:

Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.

Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.

Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...

another definition in the dictionary:

Competitive_Str-planning intended to give a company a competitive advantage over its competitors.

Demography-the study of the range of physical, social and economic characteristics that exist within a population.

Industrial_Prod
categories of goods and services bought by organisations for use in production or in the operation o ...

another definition in the dictionary:

Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.

Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.

Extensive_Decis
see Extensive Problem Solving. ...

another definition in the dictionary:

Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.

Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.

Census
the collection of data from all possible sources in a population. ...

another definition in the dictionary:

Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.

Depth_Selling-see Problem-Solving Approach.


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