another definition in the dictionary:
Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.
Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.
Mail_Surveys
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
see also:
Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Manufacturers_R-see Manufacturers' Agent.
Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...
another definition in the dictionary:
Deployment-the configuration or arrangement of a sales force into territories on some logical basis.
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
Fad-a product, especially a fashion, that comes quickly to the attention of an eager public, achieves peak sales in a relatively short time, and rapidly declines in popularity, that is, a popular product with a particularly short life cycle. See Fashion.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
AARDS
abbrev. Australian Advertising Rate and Data Service. ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
ESP-see Envelopes and Stubby Pencil.
