Marketing Dictionary

another definition in the dictionary:

ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.

On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.

Maintenance_Sel

generating sales volume from existing customers.



see also:

Causal_Research
marketing research which examines the cause-and-effect relationship among variables. ...

another definition in the dictionary:

Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.

Geographic_Orga-the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.

Product_Positio
see Market Positioning. ...

another definition in the dictionary:

Expected_Value_-see Expected Return Model.

Expected_Value_-see Expected Return Model.

Bargaining_Powe
the strength or influence one party has in a business negotiation, the capacity of one party to domi ...

another definition in the dictionary:

Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.

Product_Positio
see Market Positioning. ...

another definition in the dictionary:

Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.

Basing_Point_Pr-see Base-Point Pricing.

Forward_Integra
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...

another definition in the dictionary:

Drop_Shipper_-a marketing intermediary who receives orders from customers and forwards them to a producer for shipment direct to the customer, the drop shipper takes title to the goods but never actually handles them. Also called a Desk Jobber.

Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.


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