another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
State_of_Mind_S-see Psychographics.
generating sales volume from existing customers.
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Sur ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volu ...
another definition in the dictionary:
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major ...
another definition in the dictionary:
In_Home_Shoppin-see Home Shopping.
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Environmental_M
see Megamarketing. ...
another definition in the dictionary:
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Qangos-acronym for Quasi-autonomous Non-government Agencies.
Membership_Grou
a reference group to which an individual belongs. See Aspirational Group, Dissociative Group. ...
another definition in the dictionary:
Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.