another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Price_Taker-any firm which is unable to influence the general level of commodity prices by altering the quantity of the product produced, a firm operating in a perfectly competitive market situation is, necessarily, a price-taker. Price-takers are sometimes also referred to as Quantity Adjusters as their chief decision is to adjust the amount they produce to a given price. See Perfect Competition.
Maintenance_Str
a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
see also:
Product_Liabili
the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately ...
another definition in the dictionary:
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
Growth_Strategi
the means by which an organisation plans to achieve its objective to grow in volume and turnover. Fo ...
another definition in the dictionary:
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
Market_Entry_Ba
any circumstance or feature of a market which inhibits or deters a firm from entering it, the greate ...
another definition in the dictionary:
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Arbitrary_Metho-see All-We-Can-Afford Method.
Stated_Objectio
the reason given by a prospective buyer for not accepting the product offered, the stated objection ...
another definition in the dictionary:
Account_Executi-see Account Manager.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Buyer_Intention
a method of predicting future demand for a product by asking potential buyers for their likely requi ...
another definition in the dictionary:
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
