another definition in the dictionary:
Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.
Me_Too_Products-risk-avoiding products which are not significantly different from those of competitors. See Breakthrough Opportunities.
Majority_Fallac
the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter, competition will usually be keenest in the biggest segment. See Market Segmentation.
see also:
Direct_Close
the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See ...
another definition in the dictionary:
Polyopoly-a market situation in which there are no large sellers but many small ones.
Price_Leadershi-a situation which occurs when one or a few companies, usually larger companies, are consistently the first to institute price changes.
Individual_Prod
see Product Item. ...
another definition in the dictionary:
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Receiver-the target of a message in the communication process.
Service_Variabi
see Variability. ...
another definition in the dictionary:
Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Middleman
an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.
Response_Sellin
a elementary form of selling, common in retailing, in which the salesperson simply responds to the c ...
another definition in the dictionary:
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
