another definition in the dictionary:
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.
Mall_Intercept
a type of marketing research interview, typically, respondents are chosen in shopping centres.
see also:
Reminder_Advert
advertising aimed at reminding a target market that a product is available as opposed to informing o ...
another definition in the dictionary:
ADI-See Area of Dominant Influence.
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Brand_Map
see Perceptual Mapping. ...
another definition in the dictionary:
Route_Salesforc-a sales team consisting of salespeople who call on existing customers to take orders for the company's products, the route sales force does not sell in the traditional sense, but merely inspects a retailer's shelves and restocks them as required.
Source_Credibil-in personal selling, the believability of the salesperson.
Curve_Fitting
a method of analysing associative data in which a number of possible curve shapes - straight lines, ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Advantage-see Competitive Advantage.
Just_In_Time_In
an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies ar ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
ATC-See Average Total Cost.
