another definition in the dictionary:
Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Management_by_O
an evaluation and control system in which individual salespeople set goals and objectives for themselves that are acceptable to management, progress towards these goals and objectives is reviewed periodically.
see also:
Niche
see Market Niche ...
another definition in the dictionary:
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Date_Stamping
See Open Dating. ...
another definition in the dictionary:
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Non_Price_Compe-competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
Encirclement_At
a competitive strategy used by a strong challenger to attack the market leader, the market challenge ...
another definition in the dictionary:
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
Environmental_S
the process of examining the internal and external factors which influence the firm's operations and ...
another definition in the dictionary:
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
