Marketing Dictionary

another definition in the dictionary:

ATC-See Average Total Cost.

Service_Managem-the equivalent of a product management system for service organisations.

Managerial_Judg

a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.



see also:

Deflation
a slowing of the economy characterised by falling prices and wages, the reverse of inflation. ...

another definition in the dictionary:

Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.

Generic_Product-unbranded products identified only by product category.

Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...

another definition in the dictionary:

Limited_Decisio-see Limited Problem Solving.

Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.

Monopsony
a market situation in which there is only one buyer. ...

another definition in the dictionary:

Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.

Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.

Fad
a product, especially a fashion, that comes quickly to the attention of an eager public, achieves pe ...

another definition in the dictionary:

Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.

Qualitative_Obj-objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.

Brand_Power
the force a particular brand has to dominate its category through the magnitude of its recognition. ...

another definition in the dictionary:

Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.

Service_Intangi-see Intangibility.


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