Marketing Dictionary

another definition in the dictionary:

Pressure_Sellin-see High Pressure Selling.

Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.

Manipulative_Se

selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.



see also:

Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...

another definition in the dictionary:

Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.

Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.

Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...

another definition in the dictionary:

Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.

Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.

Rebate
a temporary price reduction to encourage immediate purchase. ...

another definition in the dictionary:

AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.

Geographic_Vari-area or regional differences used to segment a market.

Consideration_S
see Evoked Set. ...

another definition in the dictionary:

Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.

Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.

Sales_Literatur
printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids. ...

another definition in the dictionary:

Recycling-the collection and processing of used materials for reuse.

Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.


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