another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
see Manufacturers' Agent.
Competitive_Adv
that which one firm can do better than another to satisfy consumer needs and wants. ...
another definition in the dictionary:
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.
Heterogeneous_S
shopping goods perceived by consumers as markedly different in quality and attributes, price is cons ...
another definition in the dictionary:
Price_Taker-any firm which is unable to influence the general level of commodity prices by altering the quantity of the product produced, a firm operating in a perfectly competitive market situation is, necessarily, a price-taker. Price-takers are sometimes also referred to as Quantity Adjusters as their chief decision is to adjust the amount they produce to a given price. See Perfect Competition.
Mission-see Corporate Mission.
Product_Petrifi
a term used to describe the small but persistent demand by loyal customers for a declining product. ...
another definition in the dictionary:
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
Distribution_Ce
a short-term storage centre located close to a major market to facilitate the rapid processing of or ...
another definition in the dictionary:
Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Marital_Status
whether an individual is married, single, divorced or widowed, an important variable in demographic ...
another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.