another definition in the dictionary:
Consumables-see Consumer Non-Durables.
Heterogeneity-see Variability.
Marginal_Analys
the determination of the change in total revenue and total cost that results from the sale of one more unit.
see also:
Accessibility
one of the four major requirements (with actionability, measurability and substantiality) for useful ...
another definition in the dictionary:
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...
another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.
Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or ...
another definition in the dictionary:
Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.
Demand_Inelasti-see Inelasticity of Demand.
Brand_Power
the force a particular brand has to dominate its category through the magnitude of its recognition. ...
another definition in the dictionary:
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Product_Develop-a growth strategy in which the firm develops new products for existing markets.
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
another definition in the dictionary:
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
