Marketing Dictionary

another definition in the dictionary:

Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.

Product_Based_C-see Product Form Competitors.

Marginal_Profit

the change in the total profit that results from the sale of an additional unit.



see also:

Added_Value
the increased worth of a firm's offering as a result of marketing, four factors which generate the a ...

another definition in the dictionary:

Bagman-an eighteenth century term of British origin for a salesperson.

Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.

Electronic_Reta
the use by customers of computer terminals in conveniently located shopping kiosks to call up produc ...

another definition in the dictionary:

Ceiling_Price-see Price Ceiling.

Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.

Sequential_Segm
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, ...

another definition in the dictionary:

Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.

Primary_Demand-demand for a product class rather than for a particular brand within the class.

Geographic_Orga
the organisation of firm's marketing activities so that a separate division is responsible for each ...

another definition in the dictionary:

Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.

Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .

Sponsorship
see Corporate Sponsorship. ...

another definition in the dictionary:

Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.

Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.


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