another definition in the dictionary:
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
Competitive_Myo-marketing short-sightedness in regard to the activity of competitors.
Marginal_Revenu
the change in total revenue that results from selling an additional unit.
see also:
Advertising_Pla
the steps or stages taken in planning an advertising campaign, the steps include identifying the tar ...
another definition in the dictionary:
Brand_Licensing-the leasing of the use of a brand to another company.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Market_Penetrat
an approach to pricing in which a manufacturer sets a relatively low price for a product in the intr ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Marketing_Inter-independent firms which assist in the flow of goods and services from producers to end-users, they include agents, wholesalers and retailers, marketing services agencies, physical distribution companies, and financial institutions. Also referred to as Middlemen. See Marketing Channels.
Consumer_Rights
fair entitlements due to consumers when buying from producers and resellers. ...
another definition in the dictionary:
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...
another definition in the dictionary:
Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
