another definition in the dictionary:
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
Marital_Status
whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
see also:
Diffusion_of_In
the idea that some groups within a market are more ready and willing to adopt a new product than oth ...
another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Inelasticity_of
demand which is not greatly affected by a change in the price of the product. See Elasticity of Dema ...
another definition in the dictionary:
Polyopoly-a market situation in which there are no large sellers but many small ones.
Bait_and_Switch-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
Brand_Developme
a ratio of brand consumption intensity to population intensity by country, state, city, region, etc. ...
another definition in the dictionary:
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
Encoding-the translation of a message into code by a sender so that it can be relayed through a medium to a receiver. See Communication Process, Decoding.
Death_of_Salesm
a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', th ...
another definition in the dictionary:
Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.
Audit
see Marketing Audit. ...
another definition in the dictionary:
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.
