another definition in the dictionary:
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.
Mark_Down
if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
see also:
Quality_Circles
a management technique with its origin in Japanese industry, developed as a means of increasing prod ...
another definition in the dictionary:
Exclusivity-see Exclusive Agreements, Exclusive Distribution.
Brand_Family-See Family Brand.
Services_Market
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel. ...
another definition in the dictionary:
Maintenance_Sel-generating sales volume from existing customers.
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales. ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Product_Differe
an approach to marketing in which a company disregards market segmentation but produces goods and se ...
another definition in the dictionary:
Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Brand_Label
a label which gives the brand name of the product. ...
another definition in the dictionary:
Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
