another definition in the dictionary:
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Functional_Risk-see Performance Risk.
Mark_Up
the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.
see also:
Jury_of_Executi
a forecasting method based on the opinions of senior management. ...
another definition in the dictionary:
Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge ...
another definition in the dictionary:
Channel_Leaders-see Channel Captain.
Mission-see Corporate Mission.
Advertising_Bud
the sum allocated in a particular accounting period for expenditure on advertising, also called an A ...
another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Multiple_Pricin
see Flexible Pricing. ...
another definition in the dictionary:
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Competitive_Ana-the assessment of the strengths and weaknesses of competing firms.
Minor_Decisions
see Minor Points Close. ...
another definition in the dictionary:
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
