another definition in the dictionary:
Source-see Sender.
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
Market_Accessib
see Accessibility.
see also:
Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society. ...
another definition in the dictionary:
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Freight_Absorpt
a pricing method in which the manufacturer bears some or all of the freight costs involved in transp ...
another definition in the dictionary:
Complementary_P-the pricing of one product at the optimum level, regardless of cost or profit considerations, so that the demand for another product which is used with it will increase and so maximise the profits from both products together.
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
Comparative_Inf-one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.
Market_Segment_-one of four possible market segmentation approaches (with concentrated segmentation strategy, product line expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a market segment expansion approach a firm targets one product to several segments of the market, thus expanding the market for one product. See Segmentation Strategies, Concentrated Segmentation Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work o ...
another definition in the dictionary:
Intermodal_Tran-a shipping method in which two or more modes of transport are used, for example, where containerised goods are loaded from truck to ship and back to truck again in the port of destination.
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Sur ...
another definition in the dictionary:
Agricultural_Su-a product that is manufactured from farm produce but which is a substitute for a more traditional farm commodity. For example, soy-protein steaks are a substitute for beef steaks.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
