another definition in the dictionary:
Mental_States_A-see Formula Approach.
Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
Market_Attracti
the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
see also:
Geographical_Pr
a pricing method in which customers bear the freight costs from the producer's location to their own ...
another definition in the dictionary:
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.
Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Prospecting
the first step in the selling process, the activity of seeking out potential customers. ...
another definition in the dictionary:
Innovation-the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Maintenance_Sel
generating sales volume from existing customers. ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Account_Penetra
a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is ...
another definition in the dictionary:
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Price_Gouging-a monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
Buying_Signals
signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy. ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
