another definition in the dictionary:
Advertising_All-see Advertising Budget.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
Market_Based_Ma
a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
see also:
Escalator_Claus
a clause in a contract which allows a tenderer to adjust the final amount charged to take account of ...
another definition in the dictionary:
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Service_Sector
the part of industry or business which deals with the marketing and selling of intangible products r ...
another definition in the dictionary:
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
Profit_Sharing-a compensation system in which employees are awarded a share of the company's profits to encourage increased productivity.
Electronic_Shel
see Shelf-Talkers ...
another definition in the dictionary:
Advantage-see Competitive Advantage.
Durables-see Consumer Durables.
Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...
another definition in the dictionary:
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
another definition in the dictionary:
Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
