another definition in the dictionary:
Benefit_in_Rese-see Incentive Close.
Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Market_Broadeni
a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.
see also:
Blanket_Brandin
see Family Brand. ...
another definition in the dictionary:
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
FMCG-abbrev. Fast Moving Consumer Goods.
Shelf_Facings
the number of units of a product that are visible at the front of a retail store shelf, generally, h ...
another definition in the dictionary:
KISS_Principle-acronym for 'Keep It Simple and Straightforward'
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durabl ...
another definition in the dictionary:
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
ESP-see Envelopes and Stubby Pencil.
Oligopolistic_C
a competitive situation in which there are only a few sellers (of products that can be differentiate ...
another definition in the dictionary:
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Buyer_s_Market-a market in which there is an abundance of a particular good or service for sale.
Personal_Interv
a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc. ...
another definition in the dictionary:
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
