another definition in the dictionary:
Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Market_Driven_E
an economy controlled by market forces rather than by government action.
see also:
Impulse_Buying
unplanned consumer buying of attractively presented or conveniently located products. ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Question_Marks-a classification of products or strategic business units used in the Boston Consulting Group Product Portfolio Analysis. Question Marks are products characterised by low market share in a high growth market, also called Problem Children.
ADvertising_to_
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine. ...
another definition in the dictionary:
Reorder_Frequen-see Economic Order Quantity.
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
FABS
acronym for Features and Benefits Selling. ...
another definition in the dictionary:
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Mail_Order_Hous
a retailing organisation which uses catalogues rather than a sales force to promote its goods to cus ...
another definition in the dictionary:
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
S_Type_Response-a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response.
Curbside_Sales_
informal coaching or training of a sales representative by a supervisor in the field. See Buddy Syst ...
another definition in the dictionary:
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
