another definition in the dictionary:
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
another definition in the dictionary:
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Brand_Awareness-see Brand Familiarity.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.
Product_Line_Ma
see Category Manager. ...
another definition in the dictionary:
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Augmented_Produ
a product enhanced by the addition of related services and benefits, eg. installation, warranty, mai ...
another definition in the dictionary:
Product_Form_Co-firms offering slightly different variants of the same basic product.
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Horizontal_Co_O
shared advertising by two or more members at the same level of a distribution channel, each paying p ...
another definition in the dictionary:
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.