another definition in the dictionary:
Private_Label-see Private Brand.
Assembly_Market-see Assemblers.
Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
see also:
Features_and_Be
a selling style in which a salesperson is careful to relate each feature of the product being presen ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Boredom_Avoidan
a term used to describe an approach to new product introduction or product differentiation, that is, ...
another definition in the dictionary:
Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.
Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete ...
another definition in the dictionary:
Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Backward_Invent-an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.
