another definition in the dictionary:
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
see also:
Customer_Driven
a system of distribution designed with customer requirements rather than a company's convenience in ...
another definition in the dictionary:
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
In_Home_Shoppin
see Home Shopping. ...
another definition in the dictionary:
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Advertising_Imp-see Impact.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Bottom_Up_Appro-an approach to promotion budgeting which takes as its basis the tasks that are thought to be necessary to achieve the specified promotion objectives, these tasks are costed and the total cost, when approved by top management, is the budget. See Objective and Task Budgeting, Top-Down Approach to Promotion Budgeting.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Comp ...
another definition in the dictionary:
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Package-the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.
Intraorganisati
an organisation's internal environment, the forces arising from the organisation's formal structure ...
another definition in the dictionary:
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
Basing_Point_Pr-see Base-Point Pricing.
