another definition in the dictionary:
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
see also:
Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...
another definition in the dictionary:
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...
another definition in the dictionary:
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...
another definition in the dictionary:
Indirect_Denial-handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.
Channel_of_Dist-see Marketing Channels.
Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volu ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.
Audience_Tune_O
a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, ...
another definition in the dictionary:
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
