Marketing Dictionary

another definition in the dictionary:

Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.

Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.

Market_Index

a combination of market factors used to predict the likely level of sales.



see also:

Ethics
see Marketing Ethics. ...

another definition in the dictionary:

Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.

Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.

Deciders
those who actually make the decision in the organisational buying process, the deciders are often di ...

another definition in the dictionary:

Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.

Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.

Quantity_Adjust
see Price-Taker. ...

another definition in the dictionary:

Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.

Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.

Product_Variant
see Product Item. ...

another definition in the dictionary:

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.

Regressive_Comm
a sales commission system in which the rate of commission paid decreases with the quantity of goods ...

another definition in the dictionary:

Qualifying_the_-asking questions to discover whether a prospective buyer has a need for the product, can afford it, and has the authority to buy.

Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.


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